Gwyneth Paltrow as you’ve never seen her before

Nov 18, 2014

Gwyneth Paltrow behind the scenes for Max Factor.

Gwyneth Paltrow behind the scenes for Max Factor. Source: Splash News Australia

GWYNETH, is that you?

Make-up giant Max Factor has transformed Gwyneth Paltrow into a modern Marilyn Monroe as part of its 100 Years of Glamour celebrations — and she’s never looked better.

Gwyneth as you’ve never seen her before

Gwyneth Paltrow as a modern Marilyn Monroe for Max Factor. Source: Splash News Australia

To commemorate the 1940s, the cosmetics firm has revealed this “modern interpretation of Marilyn Monroe” starring the Oscar-winning actress.

“Featuring the 40s statement lip and volumised lashes, it’s an interpretation of one of the most iconic looks of all time,” the company said in a statement.

Paltrow told Glamour UK that the experience was “really fun.”

“We all travelled to New York, and it was a very creative process of amazing hair and makeup people, and the team behind it was really such a specific thing we were doing, trying to recreate these iconic looks and so it was really fun. It was like playing characters, playing dress-up. It was really cool,” she said.

Paltrow behind-the-scenes getting ready for the ad.

Paltrow behind-the-scenes getting ready for the ad. Source: Splash News Australia

Gwyneth, 42, has previously been turned into other beauty icons for the firm, including Audrey Hepburn and Brigitte Bardot.

More: Gwyneth’s outrageous Christmas gift guide

More: My week as Gwyneth

— with Splash News

 
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