Watch that steam rise!
Kim Kardashian and Kanye West are proud soldiers in the #BalmainArmy—they have front row seats at the house's shows, matching blazers by the brand, and even a mini Balmain jacket for their daughter, North. So it comes as no surprise that the couple was named the new face of Balmain.
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And their campaign is a sexy one! In one photo, Kardashian, 34, and West, 37, are both clad in classic Balmain pieces—a peekaboo basket-weave dress for the lady and a blazer for the gentleman. But it's the pair's pose that heats things up: The Dash empress is leaning into her husband, forcefully grabbing his face and neck to go in for a passionate kiss.
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In a second shot, Kardashian flaunts her impressive cleavage in the French fashion house's jacket while seductively sprawling out over a sports car. She's gripping onto West's arm, who stands nearby, working his best GQ gaze for the camera.
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The intimate shots launch Balmain's "Army of Lovers" campaign, as coined by designer and close Kimye pal, Olivier Rousteing, and announced on his Instagram page. "I wanted to capture a moment of love. Kim and Kanye are style icons and friends. It is an honour to have them in this Balmain campaign," Rousteing shared in a statement. "Together, they represent love, beauty and diversity. They are the new modernity."
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While the mom to North West, 18 months, simply captioned her release of the almost-smooch with the brand's name and a flurry of exclamation points, her sister, Khloe Kardashian, could not help herself from gushing over the sexy snap. "Shut it down!!!!!! Yaaassssss!!! I am so in love with this picture!!! KiKi+Yeezy= [heart emoji] #Balmain @olivier_rousteing @kimkardashian," she proudly wrote.
