The Swedish furniture giant gives a modern twist to food-and-drink themed artworks by Edward Hopper, Pierre-Auguste Renoir and Van Gogh
Classic artworks by a trio of famous painters have been recreated by IKEA using their own flat-pack furniture.
The food and drink-themed works - Edward Hopper's Nighthawks, Pierre-Auguste Renoir's Luncheon of the Boating Party and Vincent Van Gogh's The Potato Eaters - were re-imagined as photographs but with the context and composition as close to the original as possible.
The Swedish furniture giant said the PR stunt was aimed at encouraging families to eat together more often.
An IKEA spokesperson said: 'We wanted to celebrate every meal as a special occasion and the original paintings, despite all having different meanings and styles, all capture this perfectly.
"To do this, we re-imagined the paintings as photographs to help make them resonate with a modern audience.
"These pictures pay tribute to the power of the original iconic paintings which convey a sense of solidarity that comes from sharing mealtimes together."
Photographer Tim Cole added: "It was an exciting challenge to be asked to capture the couple's quiet meal on a gloomy evening from Nighthawks, the gaiety of the summer gathering from the Boating Party, and the humble sharing of a simple supper after an honest day's work in The Potato Eaters."
The trio of painters chosen are among the most famous of the 17th and 18th centuries, with Van Gogh in particular enchanting generations of art fans with works such as his iconic Sunflowers.
Last month, IKEA released a spoof video of a famous scene from Stanley Kubrick's hit film The Shining to tie in with Halloween.
And in September it accouned the release of its 2015 catalogue aka 'bookbook' - a play on Apple's MacBook.
This parody video was particularly timely as Apple was gearing up to launch its new iPhone with a huge ad campaign.
