The 27-year-old model appears along with her mother Karen in the promo for the fragrance Cherish
Abbey Clancy is beautiful and now we know where she gets her good looks from.
The blonde beauty appears alongside her mother Karen in Avon's latest campaign and they appear more like sisters than mother and daughter.
Abbey, 27, and Karen, 53, are promoting the new £14 fragrance, Cherish, which launches around Mother's Day next year.
"I'm delighted to be the face of Cherish and I have been so lucky to share the experience with my mum," Abbey said.
"We had such a laugh on the shoot and it’ll be a memory we’ll always cherish."
The model is following in the footsteps of an impressive line of celebrities who represent the beauty giant, including Hollywood stars Megan Fox and Olivia Wilde, and tennis player Maria Sharapova.
Abbey, who is married to footballer Peter Crouch, added: "I am so proud to be working with Avon as it's amazing to be able to partner with a company that empowers women in so many ways.
"To front this scent is a dream – it's stunning. It's so versatile and long-lasting, taking me from the school run to the red carpet – it really is the perfect scent to celebrate every side of you as a woman. Pete loves it too."
In the touching photographs, the pair smile at each other and Abbey helps to put a necklace on her mother as they pose in gorgeous white and cream outfits against a homely backdrop.
The new fragrance boasts a tender floral scent of sensual jasmine sambac, creamy sandalwood and lingering precious musks.
Looking at this stunning snaps, we imagine it'll be a popular present.